Re-define what 'Clean' means for You and Your Home
by Dwight Griggs
There's an old saying - A person doesn't buy a drill because they want a drill. They buy the drill because
they want a hole. The same is true for vacuum cleaners. A person only buys a vacuum cleaner because they
want their home to be clean. They care about getting rid of dirt and airborne irritants - even if they're
too small to be seen. The measure of a vacuum cleaner is the quality of 'clean' it delivers.
Time to bring Old-fashioned Notions about Cleaning up to Date
Not that long ago, most women still worked at home as full-time homemakers. Cleaning was hard work. Today's
fast-paced reality is very different. Most people are not willing to work that hard on housework. We have
other priorities and demands on our time. Sure, we still want a clean home, but without such time-consuming
Our Expectations for Air Quality are Higher than they Used to be
It's not just the dirt you see that needs to be eliminated. Old-fashioned vacuums sucked up the dirt, but
stirred it up as well. Those airborne particles interfered with breathing or settled elsewhere. Also, the
cloth or paper bags got saturated with dust, so equipment wouldn't function efficiently.
Widespread concerns about allergies, asthma and other respiratory problems have made people more sensitive
to the purity of the air we breathe. Dust and mold threaten the health of family members. So getting the
irritating particles out of the air is important.
Technology to the Rescue - The HEPA Standard
Pollen, pet dander, tobacco smoke, mold and dust are too small to look like dirt, but they're the major
challenge to any vacuum cleaner. One that most fail. HEPA is an official standard established by OSHA
(Occupational Health and Safety Administration). HEPA certified means a filter removes 99.97% of
particulates 0.3 microns or larger in size. That's about one-hundredth the size captured by most vacuum
cleaners. (HEPA stands for 'High Efficiency Particulate Air')
A conventional vacuum cleaner only removes particulates down to about 35 microns. Particles below 10
microns are invisible to the human eye. The most common airborne particle size is 2.4 microns. How big
is a particulate 0.3 microns in size?
Consider these size comparisons:
- Human hair 60 - 80 microns
- Pollen 10 - 40 microns
- Bacteria 0.3 - 50 microns
- Mold 4+ microns
- Dust mite waste 10 - 24 microns
Even if asthma and allergies aren't major problems for you, who'd want to breathe that stuff?
A HEPA Filter is Not Enough
Many vacuum cleaners claim to be HEPA certified because they use HEPA filters. However, unless the whole
vacuum is sealed, the collected particulates can easily be released back into the room. The first vacuum
cleaner (not just the filter) to be HEPA certified is the Miele. It has redefined how much 'clean'
vacuuming can deliver.
Miele isn't a brand that's well known in the US. But in Europe it has represented the best of German
precision engineering and innovation for 100 years. Their engineers continuously rethink how people
live, work and clean their homes, as they pursue their mandate, 'Forever Better.' The Miele
http://tinyurl.com/6urc3 is the Porsche of vacuum cleaners - the finest standard for quality and clean.
Bringing Together Tradition and Technology
Tradition coupled with excellence permitted Miele to elevate the vacuuming experience.
supports those priorities as well. We're a third-generation, family-owned,
customer-oriented operation. Although we're no longer only 'down the road', we act like we are. The
Internet allows us to serve a global marketplace, but we still operate with the same priorities and
customer-pleasing policies as we've done for 22 years.
This article is one of a series on redefining 'clean' Read them all on our website.
--Dwight Griggs, Griggs Vacuums We want to be your vacuum store. A full line of vacuum cleaners,
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