Barbara Kenzik does an excellent job of summarizing the importance of advertising
in this article. As women, this is especially important - we don't always have
the same kinds of social networks that men have, the kind that could help
Early to bed,
Early to rise,
Work like crazy, and
Do you know what happens when you don't advertise? NOTHING!
With so many kinds of advertising available, how do you know
which method fits you and your product? Advertising falls into four
basic categories, as follows:
Test. Test. Test.
When you find what
works, stick with it.
1. Tell People! Simple isn't it. But so many people don't tell
about their product or business. Print advertising is still the
form of advertising, with the internet not far behind. But remember -
running an ad once is just a waste of money. It takes anywhere from
4 to 7 publications before an ad registers with the public.
2. Get Publicity! Hopefully you will get the good kind! Write
a press release, get your picture in the local paper or on the news,
radio interview, sponsor an event. Anytime you become visible, you
3. Demonstrating. Vacuum cleaners, cosmetics, auto test drives,
If your product can be demonstrated successfully, it is as good as
4. Personal contacts. Selling insurance, cars or selling at a flea
examples of personal solicitation. You have to meet the customer
face to face in order to make the sale, (unlike mail order or
Test. Test. Test. When you find what works, stick with it. Good
Barbara Kenzik is a sales rep for Coastal Vacations, a travel
and leisure company, that offers 3 and 4 day
vacation packages for members. To learn more about Coastal