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Barbara Kenzik does an excellent job of summarizing the importance of advertising in this article. As women, this is especially important - we don't always have the same kinds of social networks that men have, the kind that could help our businesses!



Early to bed,
Early to rise,
Work like crazy, and

Do you know what happens when you don't advertise? NOTHING!

With so many kinds of advertising available, how do you know which method fits you and your product? Advertising falls into four basic categories, as follows:

Test. Test. Test.
When you find what
works, stick with it.
Good Luck!

1. Tell People! Simple isn't it. But so many people don't tell people about their product or business. Print advertising is still the most popular form of advertising, with the internet not far behind. But remember - running an ad once is just a waste of money. It takes anywhere from 4 to 7 publications before an ad registers with the public.

2. Get Publicity! Hopefully you will get the good kind! Write a press release, get your picture in the local paper or on the news, do a radio interview, sponsor an event. Anytime you become visible, you get publicity.

3. Demonstrating. Vacuum cleaners, cosmetics, auto test drives, home parties. If your product can be demonstrated successfully, it is as good as sold.

4. Personal contacts. Selling insurance, cars or selling at a flea market are examples of personal solicitation. You have to meet the customer face to face in order to make the sale, (unlike mail order or internet sales).

Test. Test. Test. When you find what works, stick with it. Good Luck!

Resource Box
Barbara Kenzik is a sales rep for Coastal Vacations, a travel and leisure company, that offers 3 and 4 day vacation packages for members. To learn more about Coastal Vacations, visit bus.opp.avail.

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