Disney is not planning to renew its deal with McDonald’s that allows the fast food restaurant to give away toys with disney characters in its Happy Meals.

For the past 10 years Disney has promoted its movies through McDonald’s with plastic toys for kids. Their contract will
end later this year after the promotions for the movies ‘Cars’ and ‘Pirates of the Caribbean: Dead Man’s Chest’ have finished.

McDonald’s will still sell its food in the Disney theme parks however, and may still have some promotions with McDonald’s.

McDonald’s will also now be able to promote the movies of other studios in its restaurants too.

Disney’s decision is believed by many to be due to its concern about damaging its image of being family friendly. In recent years more and more reports keep being published about how children are becoming obese. Other reports however claim that it was a mutual decision.

So what do you think? Good for kids or not? I say it is, but I have to admit I like all those little plastic toys! But non-disney toys would be fine with me too! Its best for the kids though - they don’t need any more encouragement to eat junk food!